Our long-term savings business is the group's major engine for growth, accounting for 73% of total net premiums written. Our strategy is to achieve profitable growth by providing customers with a wide choice of high quality products through a mix of distribution channels. We operate in a combination of mature and developing markets, which offer excellent opportunities for both short term and long−term growth.
We continue to develop our presence as a leading international fund manager, with worldwide assets under management of £273 billion. This in-house expertise aims to generate superior investment performance for shareholders, policyholders and third party institutional clients, and supports our long−term savings businesses by investing funds on their behalf.
Rigorous cost control, disciplined underwriting, excellent customer service and product innovation are at the core of our general insurance business. We aim to deliver high-quality sustainable earnings from market-leading positions in personal insurance and selected commercial lines. Our profitability gives us a solid platform to provide high-quality service, strengthen relationships with our customers and broaden our range of propositions.